Custom WordPress engineering
Themes, plugins, post types, ACF models, PHP hooks, REST/AJAX workflows, and purpose-built Elementor widgets.
WordPress & eCommerce
Editable platforms without sacrificing engineering discipline
I build and restructure content and commerce platforms so editors can work confidently while the implementation remains maintainable, integrated, and ready for production operations.
Where this service fits
Best for agencies and businesses that need more than page assembly: custom behavior, structured content, integrations, migration planning, performance work, and controlled deployment.
What I can help with
Custom WordPress, Elementor, WooCommerce, Shopify B2B, migrations, integrations, performance, and editor-centered architecture.
Editor-centered architecture
Reusable templates and structured content models that preserve client editability without moving business logic into page copy.
Commerce and integrations
WooCommerce flows, Shopify B2B storefronts, external checkout, search, advertising, analytics, and third-party APIs.
Migration and performance
Inherited-site assessment, controlled restructuring, caching, query and image optimization, accessibility, and production deployment.
Typical engagements
WordPress and eCommerce engineering
- Custom WordPress or Elementor platform build
- Inherited theme replacement or CMS restructuring
- WooCommerce, Shopify, or external-service integration
- Performance, accessibility, and maintainability improvement
Evidence behind the offer
Evidence behind the offer
Motorcycle travel platform
Built a multilingual WordPress platform end-to-end with a custom child theme, structured tour content, 13 Elementor widgets, maps, AJAX workflows, and deployment.
High-traffic news platform
Developed themes, advertising functionality, performance improvements, deployments, and production maintenance across managed and self-hosted infrastructure.
Elementor migration
Replaced a restrictive inherited theme with an editor-friendly architecture, six custom widgets, accessibility improvements, and a controlled production migration.
How I work
How I work
- 01
Understand
Clarify the product goal, users, existing system, constraints, risks, and evidence.
- 02
Shape
Define boundaries, workflows, decisions, milestones, and the smallest credible implementation path.
- 03
Build
Implement in reviewable increments while keeping integrations, failure paths, and maintainability visible.
- 04
Validate
Test the critical paths, document decisions, prepare deployment, and leave a clear operational handoff.
Upwork
Have a product, workflow, or system that needs senior technical ownership?
Share the context, constraints, and desired outcome. I can help shape the technical path and execute the work.